Grow Your Business.
Expand Your Offerings.
Serve Your Clients Best.

Name: Advocate Financial
Address: 6904 Coldwater Road, Fort Wayne, IN, 46825, US
Telephone: 800-943-2386

WE HELP AMBITIOUS AGENTS

You didn't get into this business to be a number at a faceless FMO. As a family-owned, faith-driven partner, we give you the carriers, tools, and guidance to build something that lasts.

Join Us Today

- Family-Owned. Never to be sold.

Family-Built.
Faith-Driven.

We're the only independent FMO left in Northeast Indiana, and one of the very few remaining in the nation. We'll never be sold to private equity, that's our promise! We put relationships, families, faith, and clients first.

Our purpose is simple: to grow and develop our agents to their fullest potential, so they can build the business they've always envisioned - and serve their clients best.

Join our family today, where you'll be treated like family.

Talk to our team

THE Growth Maximization Organization (GMO)

Most agents are leaving money on the table — not because they don't work hard, but because they're only serving part of their clients' needs. As your GMO, we equip you to serve your clients completely — across Medicare, life, annuities, retirement income, and more.

One client. One trusted advisor. Total financial confidence.

Talk to our team

Empowering Agents, Growing Together

Advocate Financial is a family-founded business driven by a mission to empower independent agents in the healthcare industry.

With a unique father-son leadership, we bring decades of experience and dedication to supporting agents' growth and success.

Talk to our team

HEAR FROM OUR AGENTS

"The Advocate Financial team is awesome! We have affiliated with other FMO's, none of which provide the level of service, support, training and business tools that Advocate Financial does... We HIGHLY recommend partnering with Advocate Financial if growing your business and helping others is your goal!"

- Rodney
Independent Insurance Agent
MICHIGAN

Our Story

In 2009, after being laid off from a local company, father and son John and Benjamin Becker started Advocate from the basement of their home with little more than a dream, a strong work ethic, and a determination to help agents succeed.

The road wasn't easy. With limited resources and fierce competition, they worked tirelessly to build something different. As agents began experiencing Advocate's support, word spread: "These guys genuinely care. I've never had a marketing partner like Advocate." Built on the belief that agents deserve more than a "sink or swim" experience, Advocate focused on serving people, not just selling products.

Today, what started in a basement has grown into a Top 40 nationally recognized insurance marketing organization. Through faith, perseverance, and a commitment to helping others succeed, John and Benjamin transformed a simple dream into a company dedicated to helping agents build better businesses, serve more families, and create lasting legacies.

Co-Founders Father & Son Team Benjamin Becker and John Becker - with the next generation in the wings.

The Agent Growth Newsletter

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Latest News & Insights To Help You Grow

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2027 Medicare Part D Changes: What Agents Must Review Before AEP

Prepare for Medicare Part D AEP 2026 Review 2027 Medicare Part D changes before Annual Enrollment Period begins. AEP runs from October 15 through December 7, 2026, for coverage beginning January 1, 2027. During this period, beneficiaries can compare and change Medicare Advantage and stand-alone Part D coverage. The 2027 benefit structure continues the Inflation Reduction Act redesign. CMS is codifying several changes that previously operated through annual program instructio

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Medicare Advantage Plan Exits and Benefit Changes: An Agent’s 2026 AEP Guide

Medicare Advantage plan changes 2027 will require more than a quick review of premiums and supplemental benefits. Independent agents must identify clients affected by plan exits, service-area reductions, network changes, formulary updates, and revised cost-sharing structures before the 2026 Annual Enrollment Period begins. The Medicare AEP 2026 runs from October 15 through December 7, 2026, for coverage beginning January 1, 2027. Plans must generally send the Annual Notice of

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IMO/FMO vs GMO Which Is Better For Your Insurance Agency?

The independent insurance landscape is evolving at a breakneck pace. For decades, independent agents and agency owners have relied on traditional Field Marketing Organizations (FMOs) to bridge the gap between carrier contracts and daily sales. However, as client expectations shift toward holistic financial and healthcare guidance, the traditional FMO model often falls short. Enter the Growth Maximization Organization (GMO): a modern paradigm designed to transform independent

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