For Growth-Minded Agents Who Put Clients First.

Name: Advocate Financial
Address: 6904 Coldwater Road, Fort Wayne, IN, 46825, US
Telephone: 800-943-2386

The best agent for any client is one who never stops growing. We only partner with client-committed, growth-minded agents and build them into the trusted advisor for their clients' health and wealth needs.

That's the Advocate difference.

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THE Growth Maximization Organization (GMO)

Most agents are leaving money on the table — not because they don't work hard, but because they're only serving part of their clients' needs. As your GMO, we equip you to serve your clients completely — across Medicare, life, annuities, retirement income, and more. One client. One trusted advisor. Total financial confidence.

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Tech Fueled Sales for Book of Business Growth

Agents love our sales generating nationally leading technology, saving hours of time daily, while streamlining workflow and maximizing results. Work smarter, not harder with our insuretech.

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Empowering Agents, Growing Together

Advocate Financial is a family-founded business driven by a mission to empower independent agents in the healthcare industry. With a unique father-son leadership, we bring decades of experience and dedication to supporting agents' growth and success.

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HEAR FROM OUR AGENTS

"The Advocate Financial team is awesome! We have affiliated with other FMO's, none of which provide the level of service, support, training and business tools that Advocate Financial does... We HIGHLY recommend partnering with Advocate Financial if growing your business and helping others is your goal!"

- Rodney
Independent Insurance Agent
MICHIGAN

Our Story

In 2009, after being laid off from a local company, father and son John and Benjamin Becker started Advocate from the basement of their home with little more than a dream, a strong work ethic, and a determination to help agents succeed.

The road wasn't easy. With limited resources and fierce competition, they worked tirelessly to build something different. As agents began experiencing Advocate's support, word spread: "These guys genuinely care. I've never had a marketing partner like Advocate." Built on the belief that agents deserve more than a "sink or swim" experience, Advocate focused on serving people, not just selling products.

Today, what started in a basement has grown into a Top 40 nationally recognized insurance marketing organization. Through faith, perseverance, and a commitment to helping others succeed, John and Benjamin transformed a simple dream into a company dedicated to helping agents build better businesses, serve more families, and create lasting legacies.

Co-Founders Father & Son Team Benjamin Becker and John Becker - with the next generation in the wings.