In 2009, from the basement of their home, after being laid off by a local company, a determined father and son duo, John and Benjamin Becker, began their journey with nothing but a shared dream and relentless work ethic. Despite facing countless obstacles and the skepticism of those around them, they poured in countless hours and quickly gained industry recognition. Agents began sharing their stories: "These guys are incredible - they care. I've never had a marketing partner like Advocate; there's something truly different about them."

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Facing financial constraints and fierce competition, John and Benjamin relied on their passion for giving, love for others, creativity, decades of experience, and sheer determination to carve out a niche in the industry. 

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"Agents deserve better than the typical 'you're just a number, sink or swim' experience," says Benjamin Becker, Co-Founder. "We genuinely care about an agent's success, because we understand the grind-we've been through it ourselves. We've taken broke or mediocre agents from zero to hero, creating successful agents. We're here to change the game, and we treat our agents like family."

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Their unwavering dedication paid off. Nearly 20 years later, in a sea of thousands of marketing agencies, they grew Advocate into a Top 50 nationally recognized insurance marketing firm. Through grit, faith in each other, and God's help, they transformed their humble beginnings into a powerful testament to perseverance, the unbreakable bond of family, and the power of serving others with passion and heart.